DarIBE International
INVESTMENT | CONSULTANT | MANAGEMENT

Value Proposition

Your business's value proposition is arguably the most important element of your overall marketing messaging. A value proposition tells prospects why they should do business with you rather than your competitors, and makes the benefits of your products or services crystal clear from the outset.

Unfortunately, many businesses either bury their value proposition in buzzwords or trite, meaningless slogans or don't bother highlighting it on their site and in their marketing campaigns or they don't figure out what it is at all. It's important when developing your value proposition that it be clear and concise. Your value proposition is the promise that you give to a customer that assures them that you will deliver value to them.  It's a statement that positions the benefit that you offer, who you offer it to and why you are the best one at it.

The biggest mistake that businesses make when developing their marketing proposition is to create a statement that is too vague or too confusing. We will help you to make sure you aren't making this mistake see if you can recite your marketing proposition in ten words or less. We will help you get it down to 10 ten words or less, and you are well on the way to a marketing proposition that will work. Our experts will summarize your business in few words and make it stand out for marketing.

Remember that your prospects and customers have to connect with you emotionally. It has to resonate with them to grab their attention and be memorable. If it doesn't stick in their memory in an emotional way you will easily be forgotten, which plays a huge role in marketing the business, so you must get this right. This one of the reasons we offer this service. Not only will we propose to you an outstanding value proposition but we will advise and guide you throughout the process.

Your value proposition is the reason people buy from you. It is all of the tangible and intangible aspects of your offering. The stronger you can make your value proposition, the greater your potential conversion rate.